Independent contractors. The parties to this agreement are independent contractors, which means that it is a “non-string” business relationship. Neither party is a representative, representative, partner or employee of the other party. The agreement is also referred to as a commission agreement or distribution agreement. While this is not necessary, here are some important areas to consider when drafting your marketing agreement to help identify results. A typical advertising agency agreement stipulates that the client retains the services of the advertising agency. It outlines its creative work requirements, the products and services to be provided, as well as the support of advertising. This section may also include the client`s advertising objectives and other additional services such as public relations and market research. Do some metrics need to improve to measure success? Do you expect some increase in sales volume, search traffic or a similar sector in which the marketing consultant has to move the needle? Insert a discussion on this topic, including all regular check-ins, and perhaps mention where your numbers are to create a baseline.
As noted above, a timetable is a necessary part of a marketing agreement. On the one hand, the Agency or the advisor has no exclusive right to operate the company`s marketing forever; they are likely to be hired for a fixed period of time (for example. B to promote a newly introduced product, service or business) or to promote a particular product or service. The marketing agency`s contract should indicate the exact services you will provide. To be on the security side, your agency sales agreement should cover submission, marketing strategies, plans, creative concepts, work schedules and much more. Finally, if there may be a few agencies or consultants who do not want to sign a marketing agreement, this should not discourage you; rather, it should serve as a bit like a red flag! The reality is that a marketing agreement protects both the small business and the hired distributor, so it is in everyone`s interest to have one right from the start. Ask as many questions as possible to make sure that all information about the marketing agency`s agreement model is as needed. As a freelancer, you are safer with a properly crafted marketing agency contract to protect your interests.